Six months in and we're showing up first on every Melbourne search that matters to us. They did the boring work no one else would touch — schema, internal linking, page speed — and the rankings followed.
Sienna Walsh
Melbourne · Australia-wide
A Melbourne digital agency that compounds your growth, not your retainer.
Most Melbourne digital marketing agencies sell you channels. We build a system. Digital Maniac wires SEO, Google Ads, conversion-led web design, AI automation, and lifecycle email into one connected stack — so every dollar you spend on ads pulls organic traffic up, every page indexed lifts every campaign, and your team stops paying for nine tools that pretend to talk to each other. We work with founders and operators across Australia who want a partner that ships, measures, and reports in numbers — not slide decks.
01 — Trusted by growth-minded Australian operators
02 — Services
Nine services. One connected stack.
Our nine offerings aren't a menu — they're a system. Pick one to fix a bottleneck, or layer them so each compounds the next. Web design feeds SEO traffic. SEO feeds Google Ads quality scores. Ads feed lifecycle email. Email feeds AI automations that re-engage cold leads. Branding ties the whole thing together so prospects recognise you on every surface.
01Web Design & DevelopmentConversion-led design and Webflow / WordPress builds that load fast, rank well, and convert at the rate your funnel needs.Detail 02Search Engine OptimisationKeyword research that maps to revenue, technical SEO that fixes the leaks, and content that ranks because it answers the brief properly.Detail 03AI AutomationsWorkflows that take repetitive ops off your team — lead routing, content drafting, reporting, lifecycle triggers — built on n8n, Make, and OpenAI.Detail 04Google Ads & Paid SearchSearch and Performance Max accounts run by a senior practitioner — proper conversion tracking, no agency-fee skim on ad spend.Detail 05Social Media MarketingOrganic strategy and paid social on Meta, LinkedIn, and TikTok — content briefs, posting cadence, paid amplification, all measured against pipeline.Detail 06Email & Lifecycle MarketingWelcome flows, abandoned-cart sequences, win-back, and broadcast — set up in Klaviyo, MailerLite, or HubSpot and tied to your CRM.Detail 07Cold Email OutreachCompliant outbound for B2B — domain warm-up, list building, sequence writing, and reply handling that books real qualified meetings.Detail 08Business System FlowsThe connective tissue. We wire your CRM, ad platforms, email tool, billing, and data warehouse into one attribution model your team can actually trust.Detail 09Branding & Logo DesignIdentity systems, logo, type, palette, and brand guidelines — built so design, content, and ads all reinforce the same recognisable mark.Detail
View all services →03 — How we work
Our approach: Discover, Strategise, Execute, Measure.
Commodity agencies sell hours. We sell a four-step system that moves a number on your dashboard. Discover, strategise, execute, measure — the whole cycle runs on a 12-week cadence so you can renew, scale, or step away with full clarity each quarter. Senior practitioners on every account, weekly Loom updates, never a black-box month, and reporting against the metric we promised at kick-off — not vanity numbers.
01
Discover
We audit your current funnel, ad spend, search performance, and conversion data before we recommend anything. You'll see your real CAC, your real LTV, and the leak we'd patch first.
02
Strategise
A 90-day plan in writing — named owners, deliverables, and target metrics on the page. No "vibes" briefs, no contingent retainers, no scope creep dressed up as flexibility.
03
Execute
Our team ships in week-long sprints with weekly Loom updates and a shared workspace you can read at any time. No black-box month, no surprise invoices, no offshore handover.
04
Measure
We report against the metric we promised at kick-off, not vanity numbers. If the metric didn't move, we tell you why and what changes next sprint. No spin, no padded charts.
04 — The numbers behind the work
Every stat is a real engagement. None of them are rounded for the website.
120+Campaigns shippedAcross SEO, Google Ads, and lifecycle email — every one tied to a measurable outcome.
4.2xAvg. ROASAcross active Google Ads accounts in the last 12 months — net of agency fees.
218%Peak organic liftSingle SEO engagement, Melbourne hospitality client, six-month window.
92%Q2 renewal rateOf clients renew their second quarter — the metric we care about most.
05 — Recent client outcomes
Three engagements. Three different problems. Three measured wins.
Three featured case studies below — each shows the client, the primary service, the headline result, and a cover image. Click through for the full narrative: the problem on day one, the approach we took, and the metrics we hit at the 90-day, 6-month, and 12-month marks.
From buried at page two to the top of Melbourne search.
+218% organic traffic · 6 months
A demo pipeline that pays for itself by week three.
5.6x ROAS · CAC down 41%
Email went from 4% of revenue to 28% in one quarter.
+24pp email revenue share · 90 days06 — Client voices
What clients actually say.
Four featured testimonials below — quotes that name a specific outcome and a specific number, not generic praise.
Our cost per qualified demo dropped 41% in eight weeks. What I valued most was the weekly Loom — I always knew exactly what was being shipped and why, no agency fog.
Daniel Pham
They rebuilt our Klaviyo flows from scratch and email went from a forgotten channel to almost 30% of revenue in a quarter. The kind of work most agencies promise and never actually do.
Priya Anand
First agency that told me the truth about my funnel before pitching a retainer. They flagged the conversion leak in week one — fixing it added more revenue than the next three campaigns combined.
Mark Donnelly